June 18, 2021 Let's Get Today Updates

How Shoppable Posts Enhance eCommerce Marketing & Sales

Many eCommerce businesses post attractive pictures on their social media pages because their target audience is there. The ultimate goal has always been to increase sales.

Traditionally the purpose of posting about a brand’s products was to direct the viewers to their eCommerce website which would lead to conversions; we all have been witness to how much eCommerce has flourished.

While influencing the potential customers to visit the website might not be giving 100% results, marketers have found another strategy to enhance the sales: Shoppable Posts.

Read the blog further to know more.

What Are Shoppable Posts?

Shoppable posts are the type of posts or content that enables the users to do quick shopping with easy transactions and opportunities to explore more.

The concept is simple: a brand would post on any social media platform with products tagged in an aesthetically pleasing photograph. Social shopping is a growing trend and most leading global brands are using social media to drive their sales through shoppable posts.

Viewers or potential customers can then view the photo and its details like the name, price, description, and more without having to leave the app.

They can make a direct purchase while staying on the app, or if they want to explore, they can visit the website with a direct shopping link available.

With the number of social media users increasing on an everyday basis, this strategy makes a lot of sense.

How Are Shoppable Posts Enhancing eCommerce Marketing And Sales?

1.    Easy To Discover Products

When users look for products on social media, they often find it difficult to find the source from where they can buy them. Even if they get to know about the website, they often lose interest by the time they reach it.

When you make your social media feeds shoppable and potential customers come across them, seeing that they can not just view the price but buy it without leaving the website, they get encouraged to buy it.

2.    Bring Authenticity to Advertising

Before making any purchases online, users rely on reviews and real-life experiences. The competition is high, and online frauds keep increasing, and you need something that would make your brand stand out.

When you post pictures of your customers in the form of user-generated content on your social media page and tag the products as shoppable, you provide a shoppable feed in the form of a real-life experience. It would bring authenticity to your brand and make more potential customers trust you and purchase from you.

3.    Visuals Contribute To More Sales

Visual marketing has been a traditional method to attract an audience and increase sales. Many brands use themes like minimalism, abstract, rainbow, and others to make their feed look aesthetic.

When you display your shoppable posts in a more visually appealing manner, you encourage more potential viewers to show interest in your brand and tap on the product details, contributing to more sales.

4.    Influencer Marketing

Social media and influencers go hand-in-hand. When you want your brand to reach a certain level on social media, you collab with influencers; post content that shows influencers using your product, as the name suggests, people from your target audience will get “influenced” to buy.

One thing to consider is identifying the right influencers for your brand, the ones with an audience similar to yours, and they post things that are similar to your brand’s theme. Most importantly, they should actually like your product to sound more convincing.

5.    Easy Buying Journey

The whole process of looking for new products, finding the website link, and the steps before reaching the checkout for transaction might be a little time-consuming and tiring for customers. Brands often found their potential customers getting distracted before they reach the transaction page.

Shoppable posts become your one-stop solution in this fast-moving world where it just takes a blink of an eye to getting distracted. All you have to do is, post an aesthetically pleasing shoppable post that would be eye-catching. When potential customers see how easy it is to purchase on social media, they are likely to become your frequent buyer.

6.    Increase Engagement And Sales

Every eCommerce store has one goal, to increase engagement and sales. Shoppable posts can be your crucial as well as primary tool. Every business’s marketing strategy is growing sales & revenue. Using your social media posts as shoppable posts can help users in the thought process of making purchases online.

When interested users click on the shoppable posts, they get all the details about products and explore other products by the brand.  Not just that, shoppable tags allow a smooth buying process for the users that would have required a lot of effort and time otherwise. The overall good customer experience enhances engagement and sales.

Over To You

We come to the end of this blog, where you got to know how shoppable posts enhance eCommerce marketing and sales.

Simplify your eCommerce strategy by creating aesthetically pleasing posts or using consumer-generated content, everything to keep your audience engaged and your social media game: high.


Related Posts

Going Green: How Data Centers are shifting their Focus on Sustainability?

January 30, 2021

January 30, 2021

Across the world, organizations are facing unprecedented pressure to minimize the carbon footprint of their operations. Data centers, being energy...


June 7, 2020

June 7, 2020 1

Free VPN in 2020 as you probably know it stands for Virtual Private Network, which secures your connection online from...

Which statement about Ad extensions isn’t true?

March 30, 2021

March 30, 2021 3

If you’re new to Google Ads, you may not be familiar with the scope. Increases your ads by allowing you...

Low Technology in the High Technology World

January 28, 2021

January 28, 2021

It seems that most of the gadgets we have are seen as people who can pressure us by keeping us...

Facebook Dark Mode for Android & iOS on March – How to Activate it

November 18, 2020

November 18, 2020

Facebook does the same as its subsidiary WhatsApp and offers users an eye-friendly facebook dark mode. After the dark mode...

Statutory compliances, that are necessary for limited liability companies (LLPs)

February 1, 2021

February 1, 2021

Starting a new business or running an existing one such as private limited, LLP, a one-person company, is not a...

5 Reasons to Learn Cloud Computing

January 28, 2021

January 28, 2021

Nowadays people are highly adopting cloud computing for their businesses. Organizations of every size, type, and industry are using the...

Top Website Development Company in Pakistan for small business

January 30, 2021

January 30, 2021 1

Website designing company in Lahore As we all know that companies cannot go everywhere in this busy world and try...

Ask Questions If You Have Doubts about Cellphone Repair in Vancouver

December 1, 2020

December 1, 2020

Is your cell phone broken? Are you having some issues with your cell phone in Vancouver? Don’t worry; you should opt...

What is Digital Demand, and How To Master It?

February 23, 2021

February 23, 2021

Demand Generation’ is a marketing descipline targeted to drive awareness for a company’s products and services. Recent studies have revealed...

Breeder | Technical aspects of breeder reactors

February 22, 2021

February 22, 2021

A breeder reactor is a type of nuclear fission – nuclear reactor, which is optimized so that as much new...


December 11, 2020

December 11, 2020

Apple has engaged many people’s attention to loyalty. When discussing Apple the instant thing that comes to mind is a...

What Is the Defect Management Process? A Useful Guide

February 11, 2021

February 11, 2021

In all software production processes, faults are viewed as detrimental. In that specific software, all unforeseen things that arise in...

Some of the best camera smartphones under low budget

January 19, 2021

January 19, 2021

With the new year comes a very good reason to purchase a new phone. Of course, 2021 means a slightly...

Importance of buying TikTok views

March 11, 2021

March 11, 2021

TikTok is the leading modern and trendiest social media site. Established a few years ago, TikTok has gained surprisingly more...

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Partner links

  • error: Content is protected !!