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How to Avoid the Most Common SEO Campaign Mistakes at All Costs

By Cristiana , in Technology , at February 28, 2023

Over 53% of a website’s traffic comes from organic search.

SEO is the process of optimizing a website to increase the visibility of the content in search engine results pages (SERPs). The goal is to help people find your website, which results in more traffic, leads, and sales.

So, when you make SEO campaign mistakes, it can hurt your website’s search engine rankings and reduce the amount of traffic you receive. This leads to lower sales and lost revenue.

If you are wondering how to avoid the most common SEO campaign mistakes, this short and simple guide is for you.

Not Knowing What the Competition Is Doing

This is the most critical mistake you can make. If you don’t know what the competition is doing, how will you know your SEO campaign is unique?

The first step in the best SEO campaign should be to research your competitors. You need to know what keywords they are targeting and what results these keywords are delivering.

Thinking That SEO Marketing Is a One-Time Thing

The sooner you realize SEO is a long-term strategy, the better off you will be.

Once you have developed your keyword strategy and implemented it on your website, you must continue to track its progress. You need to know which keywords are working best for your site and which ones are not providing any results at all.

Focusing Too Heavily on Too Few Keywords

This is a common mistake that many people make when they start an SEO campaign. They focus too heavily on one or two keywords and neglect all the other opportunities available to them.

This can be a fatal mistake if you are not careful. You need to develop a keyword strategy that includes hundreds of relevant keywords, not just a few dozen.

If you are looking for SEO campaign examples, click here.

Forgetting About the Power of Link Building

It is important to remember that links are still a powerful ranking factor in Google. A link from a high-quality site can help you move up the rankings considerably, especially if it’s relevant to your content.

Don’t ignore the power of link building. Instead, create an effective strategy that includes both organic and paid links.

Poor Site Architecture and Internal Linking

You can follow SEO content trends and have the best content in the world, but if your site architecture is poor, it won’t matter.

You need to create an intuitive navigation system that allows visitors to find what they are looking for and then return to the homepage. This will help you avoid losing visitors because of the website design.

SEO Campaign Mistakes: Avoid Wasting Time and Money

Making SEO campaign mistakes can be extremely costly.

If you’re not careful, you could spend months or even years on a strategy that does not work. Avoid wasting time and money by reviewing your SEO efforts before launching a campaign.

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