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Local vs. Organic SEO: What’s the Difference?

By Cristiana , in General , at March 11, 2023

As a business, you are always looking for ways to improve your digital marketing. After all, local websites may get hits, but organic ones get conversions.

Creating an organic SEO strategy is essential in getting people to your website.

However, not everyone understands the difference between local vs. organic SEO. Not quite sure what we’re talking about? Not to worry, we have everything you need to know in this article.

What’s the Difference Between Local SEO and Organic SEO?

Local SEO and Organic SEO are two separate areas of search engine optimization with different objectives and strategies. Local SEO is the practice of optimizing a website to rank better in the physical, geo-targeted areas of a particular community. 


When it comes to SEO, local and organic SEO both have a great impact on how audiences view content. Local SEO focuses on improving visibility with local customers. This involves building a presence on local directories, optimizing for local keywords, and optimizing for mobile.

On the other hand, organic SEO is a wider strategy that aims to improve rankings based on a holistic view of a website. This involves optimizing content and relevant keywords to increase visibility across all digital channels, including local searches.


Local SEO and Organic SEO are two distinct types of SEO practices used to improve SERP rankings. Local SEOs focus on providing localized, geo-specific content and promoting the website or business in local directories. Optimizing geo-specific meta tags, using local keywords, and building local citations are parts of local SEO strategies.

Organic SEO, on the other hand, focuses on improving the relevance of a site by building content and links from trusted, authoritative sources and making sure that keywords used in the content are both relevant and specific. 


Organic SEO refers to optimizing for natural or “organic” search results which predominantly rely on the content without influence from paid ads or sponsorships. Organic SEO’s main focus when it comes to content usually revolves around creating long-form content which educates and informs the reader, as well as having a specific target audience in mind.

When it comes to Local SEO, the content can be targeted to a much smaller, localized audience. This could involve the usage of local jargon and language, as well as targeting content to particular cities and regions.

Local Citations vs Organic Links

Local SEO focuses on providing ‘localized’ information, talking about products or services in relation to a certain geographic area. Organic SEO focuses on general content that is adapted to target keywords. In terms of local citations vs. organic links, local citations refer to citations from local websites that are relevant to that area, such as local news websites or ones relating to the city or town in which the business operates.

Organic links, on the other hand, come from other websites, which do not necessarily need to have a location element. These generally provide other general content. For further help, reach out to for your optimization needs.

Take Action Now And Reap The Rewards Of Improved Organic SEO Rankings

In summary, local and organic SEO have distinct differences.

Local SEO focuses on keyword relevancy to physical locations and is the most suitable approach for local businesses. Organic SEO utilizes long-tailed keywords to target broader searches and is more appropriate for national and larger campaigns.

Consider which approach will benefit your business the most and contact an SEO expert to get help with your strategy.

Looking for other tips to start off your online business journey? Check out our blog for more helpful guides.


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