If you own a business or manage a brand and want a more effective way to reach people online, you have to focus on creating engaging social media posts. It’s not enough to have an account and post periodic blurbs or pictures of your company’s offerings. Smart marketing professionals have mastered the art of crafting compelling social media posts that start discussions, encourage dialogue, and push people to take action. Here are some tips on how to write more engaging social media posts.
Research Your Topic
The best content starts with authors who know what they’re talking about. Before committing to a new social media post, make sure you understand the topic completely. Use reputable news sources to find information about the topic. Offline research is important too with some types of content. Ensure your facts and information for the content are accurate and clear.
Speak to Your Audience
The next tip to great social media posts is to understand your audience. Create a target audience profile based on your brand or company’s potential customer base. Invest in content writing services that have a strong understanding of your audience and are able to speak directly to them.
Incorporate Pictures and Video
Great social media content is often punctuated by engaging pictures and fascinating videos. For pictures, invest in a professional-grade camera instead of using your phone. Stage the setting if you’re taking the pictures yourself or making a video. If your photography skills aren’t up to the task, consider purchasing stock photos that are colorful and specific to the topics you’re covering in your posting.
Organize the Details for Readability
Readability is another key factor in a successful social media post. Content must be specific to the platform and the typical writing style for each type of site. For articles and other longer pieces of content, the details should be organized for optimal readability. This means lots of text features, such as bold print and headings, and short, succinct paragraphs that are easily digestible to the average social media user.
Make It Timely
Content may also be more engaging if it is timely to current events or popular topics. Seasonal social media posts to coincide with holidays and the time of the year may also be more engaging to your audience. Aligning posts and content with what is happening in the news may also help your audience see the brand or company’s personality more than posts that are more general. Writers should aim to tie in the event to something the company or brand offers to get a promotional opportunity.
Make It Shareable
Great social media posts and content are often shareable. When users share your content or your posts, your message may get more life and generate more excitement about your brand’s offerings. Content that is shareable tends to be surprising, funny, short, and easy to read. Shareable content also strategically uses pictures and video to make it more interesting and engaging.
Link It Back to Your Site
Finally, you can have great, compelling content, but unless you have a strategy to use your social media content to promote your business, you could have some difficulties. The best and most effective social media posts for brands and companies feature links to specific products and services from the business. The content may also link back to the brand’s site or something affiliated with the company.
Writing strong social media posts takes some practice. If you use these tips and develop a strong brand voice in your content, you can develop better quality in your social media posts. Over time, you can start interacting with your audience and gain a following to help promote your business or brand.