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Guest Posting for SEO – A Guide For Beginners

By Seth , in Advertising & Marketing , at January 12, 2022

If you have a blog or website and want to grow it through SEO, learning about guest posting can be a big help. You could also allow guest posts on your website.

Despite the benefits of guest posting in an SEO strategy, many business owners overlook it. They may believe they do not have the time, for example. If you believe you should outsource guest posting, there are services available. 

If you want to start guest posting but don’t know where to begin, this is the guide for you. In this guide, we discussed what guest posting is and provided some useful steps for guest blogging for SEO to help beginners get started in this field.

Let’s dive in!

What is Guest Posting?

The act of contributing content to another person’s or brand’s website or blog is known as guest posting.  This strategy is also referred to as guest blogging. A writer acts as a contributor or guest author in guest posting and submits content to a publisher. In an attempt to support their marketing, public relations, and SEO initiatives, the writer contributes content to a site that does not belong to them or any of their organizations.

Guest Posting for SEO – A Guide For Beginners

Here are the following steps for Guest Posting for SEO to get started for beginners.

Step 1: Look for Top Blog Lists.

The first step in prospecting is self-explanatory: search Google for “Top [specific industry] Blogs List,” for example, “Top Personal Savings Blog List,” and examine the results. Visit each blog listed on each page of search results one by one. Most likely, you’ll come across some really great blogs this way, but only a few of them will accept guest posts from contributors.

Step 2: Create a Stable Pitch

The next tier on the guest blogging ladder is to pitch the idea for your guest blog to those who have been shortlisted. This step is critical and should be taken with caution because editors and blog owners receive a large number of emails every day. According to statistics, a blogger receives 150 to 200 emails per day related to guest blogging. They may open each one, but there is a slim chance that none of them will receive replies or capture their attention. As a result, creating an attention-grabbing email to pitch your idea is critical.

Step 3: Write an Outstanding Article

When your pitch is accepted, you should begin working on the actual content that will be forwarded. Collect the length, formatting, and style guidelines from the blog’s editor or owner and follow them when you put your digital pen to paper. Prepare an outline using extensive background research and fact-checking. Many writers fail to plan ahead of time, resulting in a haphazard piece of content with no flow or coherence. An outline also allows you to keep track of whether you have covered all of the topics you need to cover and maintains proper bone structure.

Step 4: Create Your Landing Pages and Optimize Them On-Page

On-page optimization factors should not be overlooked, as failing to consider these SEO factors can have a negative impact on your results. Avoid stuffing too many keywords into the title tag and instead try to keep it as natural as possible and around 60 characters long so that it appears full on SERPs. Every article should have a Heading 1 (H1) and Image Alt tags because they rank higher. Next, consider the anchor text and link placement of the backlinks in the article. Links are placed in the article’s body, with proper context and in such a way that they support the article.

The words that are hyperlinked are known as anchor texts, and they can be branded, keyword-rich, a URL, or some white noise. These give search engines and users hints about what the page is about and have a significant impact on the rating. To avoid Google’s wrath, keep keyword-rich links to less than 20% of all links and avoid the perception that your link acquisitions are manipulative. Other factors that contribute to SEO include article meta descriptions, page load time, and mobile-friendliness. However, as a guest contributor, you are unlikely to be able to control these.

Step 5: Submit the article.

When you’ve finished optimising your content, double-check that you’ve followed all of the guidelines and haven’t made any mistakes in your content marketing. Make sure to include proper citations if you have quoted someone’s work or used images. These factors improve the quality of your content and result in fewer follow-ups and edits required after submission. Once you’ve sent your material, wait patiently for their review, and if they request changes, make them without compromising the quality of your content. When you get into the habit of guest blogging, the process becomes less onerous and you breeze through it.

Conclusion:

We have highlighted some useful steps for beginners to get started with Guest Posting for SEO in this article. You now understand how guest posting can help your marketing, public relations, and SEO efforts. You also understand the steps you can take to plan and implement your strategy. Use this information to develop a guest blogging strategy that will raise brand awareness, generate leads, and drive more organic traffic to your website.

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